TESCO in 2003


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Case Details:

Case Code : BSTA085
Case Length : 16 Pages
Period : 2003
Organization : Tesco
Pub Date : 2003
Teaching Note :Not Available
Countries : UK, Global
Industry : Retailing

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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts Contd...

Globalization

Compared to other European retailers, UK retailers had preferred to grow by diversification into new product areas and store formats, rather than internationalization. Efforts to globalise by players like Marks & Spencer had met with mixed success...

Web Initiatives

Tesco became the first retailer in the UK to start an online service, in 1996-97. It also expanded its Internet-based offerings into Ireland. By 2002, it had 750,000 online registered customers and was processing 110,000 orders a week. In early 2003, Tesco accounted for more than 65% of the UK Internet grocery market...

Future Outlook

In the late 1990s, as Tesco attempted to position itself as a one-stop convenience shop, it had to address a number of issues. In view of the slowdown of store openings in out-of-town locations, how successful would Tesco be in being able to generate acceptable returns from the new, mostly 'in town', store formats?...

Exhibits

Exhibit I: Tesco: Retail Formats
Exhibit II: Tesco.com: Comparative Revenue & Cost Statement

  

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